We help companies innovate and bring new growth offerings to market faster and with less risk .
We work in healthcare and life sciences, and other science- and technology-driven industries facing similar challenges. Over the past 25 years, the Clarity for Action approach has delivered results in more than 60 assignments. Customers give us a 9/10 Net Promoter Score.
How we accelerate your success
Results you get
Double your innovation velocity – achieve in 6 months what typically takes 12
Slash innovation failure rates – gain crystal-clear direction on what to build, why it matters, and how to execute
Unite your organisation behind growth – transform internal sceptics into champions and secure board approval faster
Access C-suite expertise on demand – get senior-level strategic guidance without the overhead of big consulting firms
Lead your market, don't follow – secure your business for the future and shape industry trends while competitors scramble to catch up
Why leaders choose us
Proven Leadership: Founder Tatyana Staneva brings 25+ years of senior leadership experience from GSK, Merck, Siemens, and Roland Berger, and personally leads every engagement.
Embedded Innovation Partner: While other consultants leave you with PowerPoints, we embed with your team and drive results to completion.
Friction-Free Process: Our structured, fast-moving approach creates momentum and removes the bottlenecks that typically slow innovation.
Universal Trust Builder: We speak the language of every stakeholder – from R&D scientists to CFOs – ensuring organisation-wide alignment.
Tailored, Not Templated: Every solution is custom-built for your specific strategic context and organisational culture.
Digital innovation strategy
Your Challenge: Modernising and securing your business for future generations with the right digital tools and technologies
Our Solution: We identify and prioritise the digital business models that will generate lasting market leadership and long-term growth
Your Outcome: Clear roadmap to profitable digital transformation with measurable ROI projections
Growth opportunity development
Your Challenge: Validating which growth bets are worth your investment before you commit resources
Our Solution: We identify and stress-test opportunities through rigorous scenario planning, customer validation, and investment case modelling for both organic innovation and M&A
Your Outcome: Confidence in your growth investments with de-risked business cases that secure funding
De-risked venture building
Your Challenge: Launching new ventures without burning through budgets on failed experiments
Our Solution: We use rapid iteration cycles and stage-gated processes to validate concepts quickly and pivot before costly mistakes
Your Outcome: New revenue streams that reach market faster with proven product-market fit
Cross-functional execution leadership
Your Challenge: Breaking down silos to drive complex initiatives from concept to launch
Our Solution: We take hands-on ownership of critical projects, aligning science, commercial, tech, and finance teams around shared success metrics
Your Outcome: Seamless execution with stakeholder buy-in and on-time, on-budget delivery
What clients say
Results we’ve delivered for others
From the founder
Hello, I am Tatyana Staneva, and I founded Clarity for Action in 2024 to help innovators in healthcare, life sciences, and beyond turn ambitious visions into market reality.
I have a deep curiosity about science and technology and have spent a large portion of my 25-year career working on the business side of pharma, life science and automotive companies. I have worked with numerous small- and mid-sized businesses as well as large corporates.
Today, Clarity for Action specialises in the mid-market segment as this is where our services are most impactful. As a pragmatic partner, we work side-by-side with your team to turn ambitious ideas into working solutions, combining strategic insight, practical design, and hands-on delivery all the way to market readiness.
Whether you’re modernising legacy systems, building new offerings, or responding to complex challenges, we give you the clarity and confidence to innovate – without disrupting what makes your business special.
Want to innovate faster
and with less risk ?
Let’s talk!
